Building A Results-Focused Ag Coalition [ACT Like A Pro #172]

After last week’s overview, here is my 5-step model to achieve real change through a results-focused coalition or alliance.

You have an issue that is fast-moving and relevant to you, your operation, and the industry. How do you see real change in a fast, easy way where you have a seat at the table?

You’re in the first step in my process: awareness. You’re aware of an issue, and you want to take action.

Review your options before you decide how you are going to participate in bringing change. Is there someone already doing the same work with your same view that you could join instead of starting up your own? Look at trade groups, associations, lobbying organizations, and non-profits who are already established and cover your passion issue.

Are they doing it effectively? Is their messaging missing the mark?

Perhaps there are others you know, or an association you are on the board of, that agree with you and you think can join together to make it happen. A coalition or alliance is a great alternative to these old models of “getting things done” in agriculture…which is often slow and mired in unnecessary meetings and committees.

Ever experienced “death by committee?” I have! It’s a real problem in agriculture, and it takes a lot of time and effort to bring a topic to a committee just for it to be shredded and never get implemented.

It’s time for a new model.

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The 5-step process for building a coalition or alliance that gets results:

  1. Awareness
  2. Action
  3. Advocacy
  4. Ascension
  5. Adaptation

A coalition or alliance can take you from where you are to where you want to be faster, easier, and more flexible than any other strategy you’ve seen.

Learn more about the 5-step process for results-focused agriculture coalitions and alliances on the Coalitions page. You will find a downloadable version of the process, a bit about AgCoalitions, and how to get in touch with the team.