By: Sarah Beth Aubrey
I’m prepping this week to connect with top agricultural producers that are (mostly)
under 40 in Nashville, Tennessee. While I’ll be presenting a session about how to
create a strategic plan on a page in one hour or less, I decided that any
www.agweb.com reader might like a recap of the process. If you’re looking to get
clear about your operation’s strategic direction, take a read below.
The process is a truly simple five steps. First, set aside about 60 minutes and divide
the following steps into 5-10 minute increments. Aim to push through and get just
the best ideas down on the page, even if you feel there is more you could add. If you
are part of a family operation with multiple decision makers, work independently
Start by listing what you value, jotting up to three independent ideals and any
context for these values.
Two-Vision for The Future
Keeping the values in mind, how do these key elements that matter inform what you
want for the future? List no more than 3 sentences describing the business of the
Three - SWOT Analysis
Conduct a fast SWOT (strengths, weaknesses, opportunities, threats) analysis
related to the farming operation. List 2 independent items for each category.
Four- SMART Goals
Select up to three goals and be sure each can be assigned SMART (specific,
measurable, ambitious, realistic, and timely) status-if it can’t delete it.
Select one priority. I repeat, set one priority. Stop making priorities plural.
For more information about this process, please visit www.sarahbethaubrey.com